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Marking 44 years of business in 2024, Applebee's Neighborhood Grill + Bar has long been a key player in the United States' multibillion dollar full service restaurant industry. Applebee’s operates in the restaurant industry’s casual dining category. In 2023, the total number of Applebee’s restaurants operated worldwide, decreased to 1,642, a decline that has been seen annually for almost 10 years. The majority of these restaurants were located in its home nation of the United States. The estimated number of franchised full service restaurants in the U.S. reached over 33 thousand in 2023. Meanwhile, the number of employees in the FSR franchise industry in the U.S. was around 1.1 million.
How popular is Applebee’s in the U.S.?
A 2023 survey determined that Applebee’s brand awareness in the U.S. hovered around 86 percent. The survey was conducted using aided brand recognition, meaning that respondents were asked whether they could recognize the brand's logo and written name. A similar survey conducted that year determined that Applebee’s was the eleventh leading restaurant chain in the U.S. in terms of brand recognition. This brand recognition has held the chain in good stead in recent years, with Applebee’s sales in the U.S. having seen growth since the coronavirus pandemic began. That said, when looking at the American Customer Satisfaction Index, Applebee’s placed below the industry average in U.S. customer satisfaction.
What is Applebee's parent company?
Applebee’s is owned and operated by Dine Brands Global, one of the world’s largest full service dining companies. The California-based powerhouse, previously known as DineEquity, also franchises two additional restaurant chains: the International House of Pancakes (IHOP) and Fuzzy’s Taco Shop. In 2023, the total assets of Dine Brands Global amounted to 1.74 billion U.S. dollars and the company’s operating income amounted to around 111 million U.S. dollars. While Dine Brands Global’s revenue experienced overall growth in the past decade, it failed to match the revenue generated more than a decade earlier when Applebee’s first merged with IHOP.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Apr 29, 2024
Key insights
- Output of the full service restaurant franchise industry in the U.S.
- 80.2bn USD
Detailed statistics
Output of the full service restaurant franchise industry in the U.S. 2013-2023
- Applebee's sales in the U.S.
- 4.36bn USD
Detailed statistics
Sales of Applebee's franchise restaurants in the U.S. 2009-2023
- Advertising revenue of Applebee's worldwide
- 180m USD
Detailed statistics
Advertising revenue of Applebee's worldwide 2016-2023
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- Premium Statistic Applebee's restaurant count worldwide 2013-2023
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- Premium Statistic Revenue of Dine Brands Global worldwide 2008-2023
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Operating income of Dine Brands Global worldwide 2008-2023
Operating income of Dine Brands Global worldwide from 2008 to 2023 (in million U.S. dollars)
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Net income of Dine Brands Global worldwide 2008-2023
Net income of Dine Brands Global worldwide from 2008 to 2023 (in million U.S. dollars)
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Total assets of Dine Brands Global worldwide 2008-2023
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