Countdown to ‘The Little Mermaid’: How to Order the Ariel Barbie Doll Online (2024)

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Under the sea! You can now order The Little Mermaid Barbie doll.

The doll captures The Little Mermaid star Halle Bailey’s likeness, even down to the mole above her eye. The posable Barbie retails for $14.99 and has long red dreadlocks like Bailey’s hair in the film, and an ombre-mermaid tail with a glitter fin. The doll is available at Amazon, Walmart, Target, Kohl’s, and Mattel.com.

Bailey gave fans a sneak peek of the doll in April. “I have something really exciting to reveal to you all. I am gonna cry,” the actress and singer shared on Instagram at the time. “This is the new Little Mermaid doll! I am literally choking up because this means so much to me. And to have one that looks like me, that’s my favorite Disney character, is very surreal. And look, she even has my mole! See? And the hair, and the tail…I’m just stunned, so I don’t quite know what to do with it, but I’m gonna steal this and take it home.”

According to Amazon, the doll was released on April 23. Meanwhile, Disney released a slew of exclusive artwork and a new teaser from the movie on Wednesday (April 26).

The official trailer for The Little Mermaid dropped during the Oscars telecast on March 12. Bailey and co-star Melissa McCarthy, who plays Ursula, introduced the clip. Entertainment Weekly debuted additional photos from the movie last month. “Thank you for having Ariel on your cover. Sneak peaks of our film inside,” Bailey tweeted on April 5.

Speaking to British Vogue, Bailey opened up about younger fans’ reactions to seeing Ariel as a Black girl for the first time in Disney’s history. “Even just thinking about it makes me emotional,” Bailey told the outlet. “Because I still feel like that inside. I feel like that five-year-old. And it made me so filled with love that they know they’re beautiful and that they can be princesses too.”

“It’s that piece I didn’t have,” she added wiping tears from her face. “It’s so healing to see these other babies get that and be able to know that when they get older this will just be normal, you know?”

The Little Mermaid marks the first live-action adaptation of the Disney animated film, which was originally released in 1989. The Ariel doll is currently the No. 1 bestseller at Amazon, along with The Little Mermaid Live Action Novelization ($6.92) and The Little Mermaid Against the Tide ($14.24). Fans can find more gear from the animated version of The Little Mermaid at the Disney Store.

The Little Mermaid stars Bailey, McCarthy, Javier Bardem, Noma Dumezweni, Jonah Hauer-King, Simone Ashley, Jacob Tremblay, Awkwafina, Daveed Diggs and Lin-Manuel Miranda. The soundtrack will be released on May 19 and features new music written by Miranda alongside music from the original film composed by Alan Menken and Howard Ashman.

Now that we’re officially one month away from the movie’s release, there are even more Ariel dolls for fans to shop including a singing Ariel Barbie ($24.99); a deluxe Ariel doll draped in gold jewelry and matching hair beads with a foil-ombre mermaid tail ($72.38) and Ariel with King Triton and Ursula ($59.99), which will both be released on May 10.

Mattel also released dolls of Ariel “on land” in her signature blue gown ($16.99), Ariel with Prince Eric ($29.99), and Ariel with her sisters ($99.99).

The Little Mermaid hits theaters on May 26 (click here for tickets). Shop the selection of Ariel Barbie dolls below.